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The Big Question

Can vs. Bottle?

Could you tell the difference?

We’re on a mission to ask folks around the country exactly that, in a blind taste test against top selling bottled wines. Can people tell the difference? Watch and see for yourself!

Watch the Taste


in a Can!

Forget a

What do people prefer?

The Score:

We’ve been hard at work blind taste testing and the results may surprise you (but not us). What does this all mean? You be the judge.


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i * Percentages are based on actual blind tasting results where participants were asked which wine they preferred, Essentially Geared or a comparable top selling wine in a bottle. *

All cans are
sustainable by design.

Cans are hands down the most sustainable way to package wine: they’re lightweight,
it takes less energy to produce them, and they’re fully recyclable–cutting our carbon footprint.

Pack in.
Pack out.

Appealing to the outdoor and on-the-go lifestyle, cans are the most efficient way
to transport wine that’s ready wherever you are. Throw it into your pack and go.

Cans don't break.
Try it.

Shatterproof, stackable, and easily packed, the can goes where a bottle can’t:
park, beach, BBQ, top of a mountain. Practical and resourceful.

Two cans are the
same as one bottle.

Except they’re more compact, more lightweight, and a more portable way to drink wine,
all in a reduced-waste package. Leave the corkscrew at home.

Geared to fit
your lifestyle.

Inspiration and adventure can be found in every can. High quality wine,
purposefully packaged, crafted to become part of your daily gear.