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P: 707.492.5668

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The Big Question

Can vs. Bottle?

Could you tell the difference?

We’re on a mission to ask folks around the country exactly that, in a blind taste test against top selling bottled wines. Can people tell the difference? Watch and see for yourself!

Watch the Taste


in a Can!

Forget a

What do people prefer?

The Score:

We’ve been hard at work blind taste testing and the results may surprise you (but not us). What does this all mean? You be the judge.


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i * Percentages are based on actual blind tasting results where participants were asked which wine they preferred, Essentially Geared or a comparable top selling wine in a bottle. *

Join the Movement!

Win Epic Gear & Support the Can

In honor of great wine that’s practically packaged in cans, we’re giving away some essential experiences and gear to fuel your upcoming adventures!

Enter to Win!

Grand Prize: Savannah Wine Getaway

A Weekend Savannah Food & Wine Festival
November 8th-11th, Savannah, GA

Win 2 tickets to the Savannah Food & Wine Festival's River Street Stroll, Q Masters, and Taste of Savannah, a 3 night stay at the beautiful Kimpton Brice Hotel, and flights to get you and a friend there. Now that's how you weekend.

$2,000 value

First Place: Essential Gear

Get Essentially Geared For Any Adventure

We’re giving away a first place prize packed full with gear you'll need to fuel any adventure worth having. Including a Shelter+Co Tent, a Don Poolio lounge from Chillbo Baggins, Sunski sunglasses, a pair of Mohinder's shoes, a Topo Designs Core Pack, Nomadix towels, Hydroflasks (for wine or water... nobody's judging) and more.

$1,000 value

Essential Gear Giveaways

We can’t give away wine (damn rules) so we're giving away a bunch of cool gear packs for you to rock while you sip on some Essentially Geared wine.

Sunski sunnies, EG beanies, Chillbo loungers, Hydroflask tumblers, Nomadix towels, EG swag and more, we’re giving away a whole bunch of adventure-ready gear every week.

$150-$500 value each

All cans are
sustainable by design.

Cans are hands down the most sustainable way to package wine: they’re lightweight,
it takes less energy to produce them, and they’re fully recyclable–cutting our carbon footprint.

Pack in.
Pack out.

Appealing to the outdoor and on-the-go lifestyle, cans are the most efficient way
to transport wine that’s ready wherever you are. Throw it into your pack and go.

Cans don't break.
Try it.

Shatterproof, stackable, and easily packed, the can goes where a bottle can’t:
park, beach, BBQ, top of a mountain. Practical and resourceful.

Two cans are the
same as one bottle.

Except they’re more compact, more lightweight, and a more portable way to drink wine,
all in a reduced-waste package. Leave the corkscrew at home.

Geared to fit
your lifestyle.

Inspiration and adventure can be found in every can. High quality wine,
purposefully packaged, crafted to become part of your daily gear.